Coming Soon

Our Story: Built on Passion, Baked to Perfection

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For more than four decades, I’ve worked behind the scenes in food and hospitality—building operations, refining concepts, and helping other brands grow. It was rewarding work, but deep down, there was always an itch to build something truly my own.

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After 43 years of doing it for everyone else, I decided it was time.

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So, why pretzels?

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A great, warm, freshly baked soft pretzel has always been one of my absolute favorite snacks. The problem? Finding one made the right way—freshly mixed, boiled, properly salted, and baked with care—is surprisingly rare. Far too often, you're handed something reheated, stale, or mass-produced. And frankly, life is too short to waste your calories and carb intake on food that is just "okay." If you’re going to indulge, it should be worth every single bite.

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That frustration turned into an obsession. I set out to craft soft pretzel sticks that hit every mark: a golden, crisp exterior, a tender, pillowy chew on the inside, paired with sauces and dips that elevate the entire experience. No shortcuts, no compromises.

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That is how Toby’s Pretzels: Sticks and Dips was born.

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Every batch is rolled, dipped, and baked fresh because you deserve the real thing. Whether you’re dipping into rich, warm cheese or grabbing a quick snack on the go, I made these for people who appreciate genuine quality and great flavor.

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Thank you for being here and supporting this new chapter. I hope you enjoy eating them as much as I love making them.

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Warmly,
Toby Malott
Founder, Toby’s Pretzels